What Is Profit First and How Can It Transform Your Business?

If you’re running a trades or service-based business, bringing in over a million dollars a year—but still feeling like there’s never enough money—you’re not alone.

You work hard. You keep your crews busy. The jobs keep coming in. But at the end of the month, there’s nothing left in the bank—and you’re wondering where it all went.

This is where Profit First comes in. It’s a simple cash management system that flips traditional accounting on its head—and it’s designed for business owners like you.

The Traditional Way Isn’t Working
Most business owners follow this formula:

Sales – Expenses = Profits

Sounds logical, right? You make money, pay the bills, and hope there’s something left. But more often than not, there isn’t.

Profit First flips the script:

Sales – Profit = Expenses

In other words, you take your profit first—and learn to run your business on what’s left. You stop hoping for leftover scraps and start building a business that actually pays you what you're worth.

Why Profit First Works for Trades & Service Businesses

The Profit First system works especially well for service-based businesses with $1M to $5M in revenue. Here’s why:

• It gives you control over your cash
• It creates clarity—no more wondering what’s available
• It builds in profit and tax planning automatically
• It helps you make smarter decisions without relying on gut instinct

You don’t need to be a bookkeeper to make this work. You just need a simple system that helps you stay on top of your numbers.

Here’s How It Works

Instead of one big bank account where everything gets mixed together, Profit First uses separate accounts for key parts of your business:

1. Income Account – All money comes in here
2. Profit Account – This is your reward for owning the business
3. Owner’s Pay – Your personal paycheck
4. Tax Account – Set aside what’s owed before it becomes a problem
5. Operating Expenses – What your business actually runs on

Each time you get paid, you move a percentage of that money into each account. You always know what’s available for bills, taxes, and your own paycheck.

It’s like having labeled envelopes for your business cash—except in your bank.

Real Results, Real Relief

Most of the business owners I work with are shocked by how fast they start seeing results:

• They finally have money set aside for taxes
• They pay themselves consistently (some for the first time ever)
• They know how much they can afford to spend—no more guessing
• They actually see profit in their business, not just on paper

Profit First isn’t about cutting expenses to the bone or feeling restricted. It’s about building a business that supports your life—not the other way around.

Ready to Take Control?

If you’re tired of feeling broke in a business that should be profitable, it’s time for a change. I’ve helped service business owners just like you clean up their books, get clarity, and build real, sustainable profit.

Want to see how your business stacks up?

I’ll walk you through a quick Profit First Assessment. No pressure—just real talk and real solutions.

👉 Book a free consultation

Stop waiting for profit to magically appear. Let’s make it happen—on purpose, starting now.