Fractional CFO, Profit First and bookkeeping for founder-led service businesses · Debbie DeKnight 630-402-6900 x100

Common problem

Profitable on Paper but No Cash in the Bank? Here Is Where It Goes

You are making sales and the reports say you are profitable, but the bank account tells a different story. Here is where the money usually goes, and what to do about it.

Quick answer

Profit on your P&L is not cash in the bank. Unpaid invoices, loan principal, owner draws, equipment purchases and taxes due all pull cash away from the profit figure. The fix is to check the books are right, then use Profit First to set profit, pay and tax money aside every time cash comes in. Right Way Profits helps owners do both.

Where does the cash go when the business is profitable?

Work through this list against your own books. Each item is cash that leaves, or never arrives, without showing up as an expense on your profit and loss:

Where it goesWhy the P&L hides itWhat to check
Unpaid customer invoicesIncome can count when you invoice, not when you are paidYour accounts receivable total and how old it is
Loan principalOnly the interest is an expense; the principal is notMonthly loan payments versus interest booked
Owner drawsDraws come out of equity, not expensesTotal draws this year
Equipment and vehiclesBig purchases are spread out as depreciationCash spent on assets this year
Taxes on the profitThe bill arrives later, from cash you may have spentWhether tax money is set aside anywhere

Could my books be wrong?

Yes, and it is worth ruling out first. If the books are weeks behind, accounts are not reconciled, or expenses sit in the wrong place, the profit figure itself can be off. Get to current, reconciled books with a monthly close before you trust the answer. That is what weekly bookkeeping is for.

How do I stop it happening again?

Change the order money moves in. With Profit First, every deposit lands in an income account and is split on a set rhythm into profit, owner's pay, tax and operating expenses. Profit and tax money are set aside before spending happens, and every quarter you take a profit distribution. Our guide to the five Profit First accounts shows how each one works.

If the bigger issue is decisions (pricing, hiring, big purchases) made from the bank balance, that is fractional CFO territory: a cash forecast and a plan, reviewed with you on a set rhythm.

What should I do this week?

  1. Check that the books are current and reconciled through last month.
  2. Pull your receivables, loan payments and owner draws for the year and compare them with the profit figure.
  3. Open a separate account for tax money and start moving a share of every deposit into it.
  4. If the numbers still do not add up, talk to Debbie.

Frequently asked questions

Why does my profit and loss show a profit when I have no money?

Because profit and cash are measured differently. Your P&L can count income you have not been paid yet, and it leaves out cash that goes out for loan principal, owner draws and equipment. Taxes due on that profit also come out of cash later.

Is this a bookkeeping problem?

Sometimes. If the books are behind or miscategorized, the profit figure itself may be wrong. Check that first with a current, reconciled set of books.

How does Profit First help?

It sets aside profit, owner's pay and taxes every time money comes in, so they are protected before day-to-day spending uses them up. See Profit First coaching.

Who can help me figure out where my cash went?

Right Way Profits (run by Debbie DeKnight) does this for founder-led service businesses: clean books first, then Profit First, then CFO-level planning.

Want to find out where your revenue is going?

Book a 45-minute call. We look at your real numbers and find where profit is leaking.

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